SMA America Announces Executive Promotion to Support New Strategy in the Americas

SMA America Announces Executive Promotion to Support New Strategy in the Americas

Americas Region Will Look to New Leadership for Continued Success

SMA America has promoted Charles Ellis to the role of Vice President of Sales for the Americas, overseeing operations in North, Central and South America. In this role, Ellis will be responsible for sales, marketing and application engineering.

“Charles Ellis has the experience, dedication and vision to lead the Americas as the company enters its next chapter,” said John Susa, Executive Vice President for Global Sales and Service at SMA. “I have complete confidence in his abilities to help the subsidiaries grow stronger and operate more effectively, and to guide teams in adapting and excelling as the solar energy markets continue to evolve in the Americas region.”

Ellis has held numerous sales roles throughout his more than 20-year career. He joined SMA America in 2016 as Director of Distribution and was promoted in 2017 to Vice President of Distributed Sales, leading both channel sales and regional teams.

SMA America has also announced the hiring of Arturo Blake as Regional Sales Manager for Mexico, where he will oversee product and service sales for the entire country. This move reiterates SMA America’s commitment to investing in Latin America’s burgeoning solar market, which recently surpassed 1 GW of installed solar and continues to see increased demand for SMA solutions.


About SMA
The SMA Group with sales of around €900 million in 2017 is a global leader for solar inverters, a key component of all PV plants. SMA offers a wide range of products and solutions that allow for high energy yields for residential and commercial PV systems and large-scale PV power plants. To increase PV self-consumption efficiently, SMA system technology can easily be combined with different battery technologies. Intelligent energy management and digital energy solutions, comprehensive services and operational management of PV power plants round off SMA’s range. The company is headquartered in Niestetal, near Kassel, Germany, is represented in 19 countries and has more than 3,000 employees worldwide, including 500 working in Development. SMA’s multi-award-winning technology is protected by more than 1,200 patents and utility models. Since 2008, the Group’s parent company, SMA Solar Technology AG, has been listed on the Prime Standard of the Frankfurt Stock Exchange (S92) and is listed in the SDAX index.


Media Contacts:
Jessica Dumont • Jessica.Dumont@SMA-America.com
Brad Dore • Brad.Dore@SMA-America.com
SMA America • 916 625 0870


Disclaimer:
This press release serves only as information and does not constitute an offer or invitation to subscribe for, acquire, hold or sell any securities of SMA Solar Technology AG (the “Company”) or any present or future subsidiary of the Company (together with the Company, the “SMA Group”) nor should it form the basis of, or be relied upon in connection with, any contract to purchase or subscribe for any securities in the Company or any member of the SMA Group or commitment whatsoever. Securities may not be offered or sold in the United States of America absent registration or an exemption from registration under the U.S. Securities Act of 1933, as amended.

This press release can contain future-oriented statements. Future-oriented statements are statements which do not describe facts of the past. They also include statements about our assumptions and expectations. These statements are based on plans, estimations and forecasts which the Managing Board of SMA Solar Technology AG (SMA or company) has available at this time. Future-oriented statements are therefore only valid on the day on which they are made. Future-oriented statements by nature contain risks and elements of uncertainty. Various known and unknown risks, uncertainties and other factors can lead to considerable differences between the actual results, the financial position, the development or the performance of the corporation and the estimates given here. These factors include those which SMA has discussed in published reports. These reports are available on the SMA website at www.SMA.de. The company accepts no obligation whatsoever to update these future-oriented statements or to adjust them to future events or developments.